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Design mobile services for and with local communities and families

  • familink: a mobile service to connect families

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Within the Mobile Territorial Lab project, the i3 Research Unit goal is to carry out research on personal-data driven mobile services and to investigate how personal "big" data can be exploited to create services that enhance individual awareness and empower communities. 

Date: 
Thursday, 31 October, 2013
Objectives: 

Within the Mobile Territorial Lab project, the i3 Research Unit goal is to carry out research on personal-data driven mobile services and to investigate how personal "big" data can be exploited to create personalized services that enhance individual awareness and empower local communities.


familink is the first mobile service delivered to the MTL community, composed by about 100 parents with young children living in the Trentino Area, to foster offline interactions and social exchange.
Research is aimed at exploring two main issues:

  • Understand how mobile-phone data can be exploited to understand and influence the community social dynamics. The automatic analysis of human behavior has been progressing in the last few years and several authors agree that computer systems can provide better and more appropriate services to people only if they can understand much more about their attitudes, preferences, personality, social relationships etc., as well as about what people are doing, the activities they have been engaged in the past, their routines and lifestyles [Lazer et al. 2009]. Starting from mobile-phone data, we plan to design and test social strategies (e.g., social comparison, peer pressure, social incentives, network interventions) aimed at improving individual quality  of life (e.g. physical activity, mood and stress' level, spending), and to strengthen societal values (e.g. social support).
  • Explore the potential of mobile technologies to cross the boundaries between physical and digital interaction. Within the Mobile Territorial Lab we aim at designing and testing location-based mechanisms that mediate and promote offline interaction between the membres of specific community of interest.


Mobile Territorial Lab: http://www.mobileterritoriallab.eu/